Commercial morals and ethics in modern advertising and sales promotion

role of cultural iran in promotion of multilaieralism in central asia and caucasus

cultural iran is a scope that is more extended than the political territories of iran as a political unit. this concept means that cultural geography(mehdi moghanlo-1383-1) of iran is greater than its political geography which, according to history, has a long history extending west-east from kandahar to the euphrates and north-south from the persian gulf to the caucasus including transoxiana a...

Tobacco advertising and promotion

If tobacco advertising and promotion increase cigarette consumption, they are issues for public health policy. Although public health advocates assert that tobacco advertising does increase cigarette consumption, there is a significant empirical literature that finds little or no effect of tobacco advertising on smoking. In this chapter, these empirical studies are examined more closely with se...

Advertising and medical ethics.

Should doctors advertise their services? That is the question addressed in this issue by Dr Richard Colman (1) who was advised by the General Medical Council (GMC) that his proposal to advertise his holistic medical practice in local newspapers would not be acceptable under the GMC guidelines on advertising. Dr Colman attempted to have the GMC's ruling overturned by the High Court on the ground...

Competitive Reactions and the Cross-Sales Effects of Advertising and Promotion

How do competitors react to each other’s price-promotion and advertising actions? How do these reactions influence the net sales impact we observe? We answer these questions by performing a large-scale empirical study of the short-run and long-run reactions to promotion and advertising shocks in over 400 consumer product categories, over a four-year time span. Competitive reaction can be passiv...

Markets and morals: the case for organ sales.